I am a first-generation Latina Graduate with a degree in Digital and Interactive Marketing and a minor in Psychology. With 5 years of Marketing experience, I have been exposed to content creation, public relations, and media planning roles.

Location:
I am located in Connecticut.

Hobbies:

On my downtime I enjoy attending workout classes (specifically Yoga or Pilates, catching up with friends, visiting my family, going on long hikes in the spring time, creating micro-influencer content, trying new restaurants and activities in around my area and traveling.

Passion:

As a former Hairdresser, I love all things beauty. I am highly passionate about the beauty industry and love to make people feel confident within themselves.

I also love to travel. My dream is to have a career where I’m traveling around the world and experiencing new things.

Goals:

  • Long Term: I aspire to be working as a Director for a beauty or fashion brand.

  • Short Term: I want to become an Event Planner or Experiential Marketer for a beauty or fashion brand where I get to work with Influencers.

About me

Experience

  • At Mediassociates, I provide my organizational, time management, and leadership skills to plan, execute, and maintain 50+ campaigns across 6 diverse clients. I am also exposed to performance reporting utilizing Tableau as a data source, Wrike as a project management tool, and DCM to implement tags.

    The clients I worked closely with were: Fannie Mae, Morningstar, Janney Montgomery Scott, Home Surplus, Mutual Of America, and Owners Bank.

  • At Weber Shandwick, I had the pleasure of learning new skills by assisting the IBM team. I learned to navigate my way through Muckrack and Cision - from creating media lists to building marketing research decks for potential influencer partnerships.

  • iTech Solutions was my first internship where I learned how to manage campaigns utilizing HubSpot. My daily task was to create and schedule content for their wide variety of services, education, products, and virtual conferences. It was also the first time I had the chance to review performance of the ads in real time and make informed decisions.

  • I learned to stay calm and organized under a fast-paced environment at Square One. As both a Server and later becoming a bartender I was able to connect with my customers - building relationships with the regulars, and maintaining a satisfying, clean, and delicious experience for everyone I attended. When problems arose I was capable of deflating the problem using my problem solving skills.

  • It was an honor to be elected President of the Marketing club during my Senior year in college. My time as President, post-pandemic, was challenging, yet rewarding. I had the chance to put my leadership skills to the test, delegating tasks to 5 executive board members. recruiting students to join, and scheduling interesting workshops / speakers to present to our students. The main goal of being President to ensure that our American Marketing Association Chapter maintained the title of Top Small Chapter nationally.

  • During my High School years I had the unique experience of attending a Vocational/Trade School where I worked hard to receive my Hairdressing and Cosmetology license before graduation. Although I am no longer a Hairdresser or Cosmetologist, I am very passionate about the Beauty industry.