Integrated Planning Process Map
Campaign Build Process Map

01.
Designing a Standardized Workflow Map for Internal Campaign Planning and Campaign Build Process

  • LucidChart and Wrike

  • Mediassociates was undergoing an agency restructure, which emerged the establishment of a brand new role called the Digital Operations role.

    This role was created to help streamline and standardize operational functionality within the whole agency to reduce siloed thinking.

    • Multiple ways of work across 15 accounts with no unified flow

    • Miscommunication among team members creating delays in launches

    • No clear onboarding of new Account or new team members

    • No clear handoff from Account Team to Activation Team members

    • Task Fatigue and large workload for Account Planning team

  • I designed the end-to-end planning and campaign building processes, mapping every step from first inquiry to project completion and launches.

    • A full workflow map identifying automation vs. human actions

    • Centralized major touchpoints cross-functionally, from client briefs to campaign launches.

    • Highlighted best practices and details.

    • Structured onboarding workflows with admin tasks, QCs, campaign execution, and campaign management per team member.

    • Clear visibility into the internal operations that all teams can refer back to.

    • Reduced manual follow-up and decision fatigue

    • More consistent process workflows and ways of work cross-functionally

    • A scalable operational foundation without added admin burden

02. Designing a Standardized Process Workflow Map for Internal Campaign Planning and Campaign Build Process

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03. Designing a Standardized Process Workflow Map for Internal Campaign Planning and Campaign Build Process

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04. Designing a Standardized Process Workflow Map for Internal Campaign Planning and Campaign Build Process

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